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Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Ecommerce Customer Lifetime Value

Title: Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Customer Lifetime Value When you’re starting an ecommerce business, projecting the ultimate lifetime value of a customer can be challenging. In this article, we’ll… Read More »Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Ecommerce Customer Lifetime Value

Ecommerce Case Study – Naja: How a Brilliant PR Strategy Drove Unprecedented Growth and Global Recognition

A few years back, I attended an exclusive retreat for ecommerce founders. Among a tech-savvy group of ecommerce founders and venture capitalists, I fit right in. We discussed algorithms, cryptocurrency, arbitrage strategy, ecommerce technology, and… Read More »Ecommerce Case Study – Naja: How a Brilliant PR Strategy Drove Unprecedented Growth and Global Recognition