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Internal Linking and URL Structure

Internal linking and URL structure are important elements of on-page optimization for ecommerce businesses. Internal linking refers to the process of linking one page on your site to another, while URL structure refers to the format and organization of the URLs for each page. Here’s what ecommerce businesses need to know about internal linking and URL structure:

  1. Internal Linking: Internal linking is important for helping search engines to navigate your site and understand the hierarchy and relationships between pages. By linking relevant pages to each other, ecommerce businesses can help search engines to better understand the structure and content of their site, and to rank pages more effectively.
  2. URL Structure: URL structure is important for making it easier for users and search engines to understand the content and purpose of each page. URLs should be descriptive and easy to read, using relevant keywords and phrases to accurately describe the content of each page. In addition, URLs should be organized hierarchically, with parent pages and child pages grouped together.

Though it is by far the most used ecommerce platform, Shopify’s URL structure is, unfortunately, not optimized for SEO. The platform adds unnecessary parameters to URLs, making them longer and less descriptive. This can make it more difficult for search engines to understand the content and purpose of each page, and to rank pages effectively. However, there are workarounds and optimization techniques that ecommerce businesses can use to improve the URL structure of their Shopify site, such as using third-party apps and manually editing URLs. By taking steps to optimize the internal linking and URL structure of their site, ecommerce businesses can improve their search rankings, attract more traffic, and ultimately, drive more sales.

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