Link building is an essential component of search engine optimization (SEO) for e-commerce websites. High-quality backlinks can improve your site’s domain authority (DA), which in turn leads to better search engine rankings, more organic traffic, and increased sales. In this article, we’ll explore some best practices for e-commerce link building, along with real-world examples of brands that have successfully implemented these strategies.
- Create High-Quality, Shareable Content
Best Practice: One of the most effective ways to earn backlinks is by creating high-quality, shareable content. This can include blog posts, infographics, videos, and other resources that provide value to your target audience and are worth linking to.
Real-world example: Beardbrand, a men’s grooming company, consistently produces high-quality, informative blog posts and videos about beard care, grooming tips, and style advice. As a result, their content has been featured on numerous industry sites and blogs, earning them valuable backlinks and boosting their domain authority.
- Leverage Influencer Marketing
Best Practice: Partner with influencers in your niche to increase your brand’s reach and generate backlinks. Collaborate with influencers on content creation, product reviews, or giveaways, and encourage them to link back to your site.
Real-world example: Glossier, a beauty and skincare brand, has successfully leveraged influencer marketing to build their online presence. By collaborating with popular beauty bloggers and social media influencers, Glossier has gained numerous backlinks from high-authority sites, helping to improve their domain authority.
- Build Relationships with Industry Sites and Blogs
Best Practice: Building relationships with relevant industry sites and blogs can lead to valuable backlinks over time. Reach out to these sites, offering to guest post or contribute content, and look for opportunities to collaborate on projects or events.
Real-world example: Casper, a mattress and sleep products company, has built strong relationships with various industry blogs and publications. They’ve contributed guest posts to sites like Fast Company and Sleep Advisor, earning valuable backlinks and increasing their domain authority.
- Utilize Social Media and Online Communities
Best Practice: Participate in social media platforms and online communities relevant to your niche, engaging with users and sharing your content. This can lead to organic backlinks as users discover and share your content with their networks.
Real-world example: Gymshark, a fitness apparel brand, has built a massive following on social media platforms like Instagram and Facebook. By actively engaging with their audience and sharing high-quality content, they’ve earned numerous organic backlinks as users share their posts and articles.
- Leverage Your Business Partnerships
Best Practice: Look for opportunities to earn backlinks through your existing business partnerships. This could include suppliers, distributors, or industry associations. Collaborate on content or events and encourage your partners to link back to your site.
Real-world example: Everlane, a sustainable fashion brand, has partnered with various suppliers and manufacturers to promote transparency in their supply chain. By featuring these partners on their website and encouraging them to do the same, Everlane has generated valuable backlinks while promoting their brand values.
- Take Advantage of Local SEO Opportunities
Best Practice: If you have a brick-and-mortar store or serve a specific geographic area, leverage local SEO opportunities to earn backlinks. This could include local business directories, chamber of commerce websites, or local news outlets.
Real-world example: Warby Parker, an eyewear retailer, has earned backlinks from local news outlets and business directories by hosting events and opening new stores in various cities. These local backlinks have helped to boost their overall domain authority.
- Monitor Competitor Backlinks
Best Practice: Keep an eye on your competitors’
backlink profiles to identify potential link-building opportunities. Analyze the types of sites linking to your competitors and look for ways to earn similar backlinks.
Real-world example: Chubbies, a men’s shorts retailer, has monitored their competitors’ backlink profiles to discover opportunities for link building. By analyzing the types of sites linking to their competitors, Chubbies has been able to identify and pursue similar backlink opportunities, increasing their domain authority.
- Utilize Resource Pages and Directories
Best Practice: Reach out to websites that maintain resource pages or directories relevant to your industry, and request that your site be included. Ensure that your site offers valuable content that would be a useful addition to these resources.
Real-world example: Bellroy, a wallet and accessories brand, has successfully earned backlinks by being included on various resource pages and directories related to travel and minimalist living. By providing valuable content and products that fit the theme of these resources, Bellroy has boosted its domain authority and earned valuable backlinks.
- Offer Testimonials or Reviews
Best Practice: Offer genuine testimonials or reviews for products or services you use and trust. Many businesses are happy to feature positive testimonials on their websites and may include a backlink to your site.
Real-world example: MVMT Watches, a watch and accessories brand, has offered testimonials to various suppliers and partners, earning backlinks in the process. By providing honest feedback and sharing their experiences, MVMT has strengthened its relationships with partners and improved its domain authority.
- Conduct Original Research or Surveys
Best Practice: Conduct original research or surveys to gather unique data or insights relevant to your industry. Publish your findings in a shareable format, such as a blog post or infographic, and promote your research to industry influencers and media outlets.
Real-world example: Buffer, a social media management tool, frequently conducts original research and surveys related to social media and digital marketing trends. They publish their findings in easily shareable blog posts and infographics, earning numerous backlinks from high-authority sites and publications.
Boosting your e-commerce site’s domain authority through effective link building is crucial for improving your search engine rankings and driving organic traffic. By implementing these best practices and learning from real-world examples of successful link-building strategies, you can create a strong backlink profile that sets your e-commerce business up for long-term success. Remember, link building is an ongoing process, so continually seek out new opportunities and refine your strategies to stay ahead of the competition.