Email deliverability can be a challenge for many businesses. However, understanding and addressing common deliverability issues can help you improve your email deliverability and ensure that your emails are reaching your subscribers’ inboxes. Here are some common deliverability issues and how to address them:
- Spam Complaints
Spam complaints occur when subscribers mark your emails as spam. This can hurt your email deliverability and reputation. To address this issue, ensure that you are only sending relevant and engaging content to subscribers who have opted in to receive your emails. Also, include an easy-to-find unsubscribe link in your emails to reduce the likelihood of subscribers marking your emails as spam.
- Bounce Rates
Bounces occur when emails are not delivered to a subscriber’s inbox. High bounce rates can hurt your email deliverability and reputation. To address this issue, regularly clean your email list to remove invalid email addresses. Also, ensure that you are using a recognizable sender name and email address and following email marketing best practices.
Blacklists are lists of IP addresses or domains that have been identified as sending spam or other unwanted emails. If you are on a blacklist, your emails may be blocked or marked as spam by email providers. To address this issue, regularly monitor blacklists and take immediate action if your IP address or domain is listed. Also, implement email authentication protocols like SPF, DKIM, and DMARC to reduce the likelihood of your emails being marked as spam.
- Low Engagement Rates
Low engagement rates, including low open and click-through rates, can hurt your email deliverability and reputation. To address this issue, ensure that you are sending relevant and engaging content to subscribers who have opted in to receive your emails. Also, use clear and concise subject lines, personalize your emails, and segment your email list to ensure that you are sending targeted content to your subscribers.
- Technical Issues
Technical issues like email server errors, HTML coding issues, and email client compatibility issues can affect your email deliverability. To address this issue, regularly test your emails across different email clients and devices to ensure that they are displaying correctly. Also, work with your email service provider to identify and address any technical issues that may be affecting your email deliverability.
In summary, addressing common deliverability issues requires a combination of best practices, regular monitoring, and ongoing efforts to maintain a high-quality email list. By understanding and addressing these issues, you can improve your email deliverability and ensure that your emails are reaching your subscribers’ inboxes.