As an ecommerce entrepreneur, one of the most critical metrics you need to keep an eye on is the ratio of Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC). In simple terms, CLV is… Read More »Unlocking Ecommerce Success: Measuring Customer Lifetime Value to Customer Acquisition Cost Ratio
Title: Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Customer Lifetime Value When you’re starting an ecommerce business, projecting the ultimate lifetime value of a customer can be challenging. In this article, we’ll… Read More »Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Ecommerce Customer Lifetime Value
A few months ago, I stumbled upon Nebia’s pre-order campaign for their innovative new shower head and was captivated. While the product itself is intriguing, it was the marketing strategy that truly caught my attention.… Read More »Ecommerce Case Study – Nebia: Pre-launch Customer Acquisition
Before diving into the incredible story of Stance Socks’ rise to prominence through strategic partnerships, I’d like to share a personal connection I have with the brand. I’m fortunate enough to know Stance’s co-founder, Jeff… Read More »Ecommerce Case Study – Stance Socks: The Rise of an Ecommerce Juggernaut Through Strategic Partnerships
In the world of ecommerce, it’s not often that a single video can catapult a startup into the limelight, capturing the hearts and wallets of millions of consumers. However, that’s precisely what happened with Dollar… Read More »Ecommerce Case Study: Viral Marketing by Dollar Shave Club
A few years back, I attended an exclusive retreat for ecommerce founders. Among a tech-savvy group of ecommerce founders and venture capitalists, I fit right in. We discussed algorithms, cryptocurrency, arbitrage strategy, ecommerce technology, and… Read More »Ecommerce Case Study – Naja: How a Brilliant PR Strategy Drove Unprecedented Growth and Global Recognition
When evaluating an ecommerce investment opportunity, I consider seven key variables: Average Order Value (AOV), Cost of Goods Sold (COGS), Fulfillment Costs, Conversion Rate, Lifetime Purchases, Virality, and Return Visits. These variables have multiplicative effects… Read More »Calculating Ecommerce Customer Lifetime Value
In a stable environment, well-established retailers hold a significant advantage over emerging startups. With their strong brand names, cash reserves, and economies of scale, these retailers can easily crush potential competitors. However, over the past… Read More »The History of Ecommerce Startups
Hey there! I’m John James, a once-upon-a-time doctor who stumbled into the wild world of ecommerce back in ’94, and boy, has it been a ride! Back then, setting up an online store was like… Read More »Introduction to Ecommerce Growth