In the rapidly evolving world of e-commerce, staying ahead of the competition and ensuring the growth and success of your online store requires more than just an attractive website and a well-curated product catalog. It… Read More »A Comprehensive Guide to E-commerce Analytics: Track Your Success
As an ecommerce entrepreneur, one of the most critical metrics you need to keep an eye on is the ratio of Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC). In simple terms, CLV is… Read More »Unlocking Ecommerce Success: Measuring Customer Lifetime Value to Customer Acquisition Cost Ratio
Title: Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Customer Lifetime Value When you’re starting an ecommerce business, projecting the ultimate lifetime value of a customer can be challenging. In this article, we’ll… Read More »Mastering Ecommerce Cohort Analysis: A Guide to Understanding and Predicting Ecommerce Customer Lifetime Value
When evaluating an ecommerce investment opportunity, I consider seven key variables: Average Order Value (AOV), Cost of Goods Sold (COGS), Fulfillment Costs, Conversion Rate, Lifetime Purchases, Virality, and Return Visits. These variables have multiplicative effects… Read More »Calculating Ecommerce Customer Lifetime Value