As a growth marketing consultant at James & James Furniture, I helped grow the annual revenue from $2 million to $30 million using segmented and targeted email campaigns. One of the key factors that contributed… Read More »Case Study: James & James Furniture Segmented and Targeted Email Campaigns
A few months ago, I stumbled upon Nebia’s pre-order campaign for their innovative new shower head and was captivated. While the product itself is intriguing, it was the marketing strategy that truly caught my attention.… Read More »Ecommerce Case Study – Nebia: Pre-launch Customer Acquisition
Before diving into the incredible story of Stance Socks’ rise to prominence through strategic partnerships, I’d like to share a personal connection I have with the brand. I’m fortunate enough to know Stance’s co-founder, Jeff… Read More »Ecommerce Case Study – Stance Socks: The Rise of an Ecommerce Juggernaut Through Strategic Partnerships
In the world of ecommerce, it’s not often that a single video can catapult a startup into the limelight, capturing the hearts and wallets of millions of consumers. However, that’s precisely what happened with Dollar… Read More »Ecommerce Case Study: Viral Marketing by Dollar Shave Club
A few years back, I attended an exclusive retreat for ecommerce founders. Among a tech-savvy group of ecommerce founders and venture capitalists, I fit right in. We discussed algorithms, cryptocurrency, arbitrage strategy, ecommerce technology, and… Read More »Ecommerce Case Study – Naja: How a Brilliant PR Strategy Drove Unprecedented Growth and Global Recognition