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What are the different kinds of business presentations?
Home » Training » Business Presentations » What are the different kinds of business presentations?Informative presentations
An informative presentation can be used to tell the audience how things are going with regards to projects or events, or to explain the details of products and procedures. For example, if your company is rolling out a new product line at the end of the year, you’ll want to give a presentation detailing the product’s features, uses, cost, marketing, and more. Or if you’re instituting a new company-sponsored investment plan, such as a 401(k), you might hold an informative presentation to explain how the plan works and allow employees to sign up.
Persuasive presentations
During persuasive presentations, you’re trying to convince your audience to buy a product or service, to support your goals and ideas, to change their minds, or to get on board with any number of things. Basically, you have to give them every reason to come over to your side of the fence. This is your one shot, so use sound evidence, focusing on those pieces of data that your audience will most care about. Find the angle that will best sell your product or idea, then make the most of it. During these presentations, your audience doesn’t necessarily need all the details; they just need the details that will convince them.
Goodwill presentations
A goodwill presentation is just that: a chance to create goodwill within your company by recognizing top performers, special acts of service, tenure, or some other “rah-rah” event. These events usually showcase a slide show, video, or multimedia event, take place in conjunction with a dinner, and include some sort of entertainment, such as a roast, a keynote speaker, or an entertainer.
Image building
Image building presentations are often informative, entertaining, goodwill oriented, and persuasive. These presentations are meant to build a company up in the eyes of the public, peers, competitors, vendors, colleagues, or others who matter to the company. And often a sales effort or publicity sweep is tied to this kind of presentation.
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