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The giant pet industry

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Most people when asked how much they spend on their pets, will not even think about the actual amount and will usually blurt out some number that is rediculously less than the actual price. We don't usually stop to think of all those times we picked up a treat here and there from the grocery store for our beloved pets, and rarely do we include birthday and christmas into our equation. Couple these facts with trips to the vet, dog food, and the multiple dog household, and the final tally can be quite scary, which is maybe the reason why we usually do not sit down and actually think about it.

Studies in the US indicate that for the year of 2006, a projected dollar total of over $38.4 billion will be spent on all areas of pet wel-being, from food and supplies, to daycare and luxury accessories. Couples feeling the emptiness of the empty nest, fork out their money on their pets instead of their children, thus the huge growth in the pet care industry.

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