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How Conditioners Work

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The molecules of conditioners carry a small positive electric charge. Human hair, however, carries a negative charge. The negatively charged hair attracts the positively charged conditioner molecules and binds them to the hair, especially in areas that are damaged. Since the positive and negative charges cancel each other out, static electricity is reduced, controlling the flyaway hair that is associated with it. Conditioners are designed to revert the damage caused by everyday life. Some of the factors that weaken the hair are:

• Grooming- Grooming can damage the hair’s cuticle through wet brushing, wet combing, or blow dry styling.
• Environment- Repeated exposure to sun and pollutants can strip hair of its color and cause damage to the cuticle, ending in breakage or split ends.
• Chlorine or salt water- These weaken the hair shaft, crack the cuticle and cause split ends.
• Heat styling- Blow dryers, curling irons, and hot rollers can weaken the hair shaft and breakage.
• Chemical agents- Perming, chemical straightening, and coloring can weaken the hair shaft and even cause hair loss.

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