Develop an Overall Fundraising Plan

There are many different ways to maintain a viable, financially stable nonprofit organization. It is important to develop funding from a mix of individual and institutional sources, as well as earned income generated from special events, products, services and membership fees.

Today, diversification of support is vital, and no organization can hope to finance its work successfully from any one source. Even if it does succeed in obtaining that one large, elusive grant, there's no guarantee the grant will be renewed each year, and the organization's future will not be secure. Moreover, funders like to see that an organization's funding is diversified, for this shows broad-based agreement that its mission is important and worthy of support.

As you begin the process of establishing your nonprofit organization, it is important to remember that before you begin the process of fundraising, your organization must be able to demonstrate the key characteristics of a successful nonprofit organization: a vital mission, clear lines of accountability, high-quality programs and services, and reliable and diverse revenue streams.


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