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Should Your NPO Start a Blog?
Home » Non Profits » Blog » Should Your NPO Start a Blog?As internet marketing and information become more and more affected by the blog revolution, Nonprofit Organizations are starting to wonder whether blogging is the next step in their business development.
It's becoming easier as well as essential to add a blog to your business homepage. A quick guide:
- Summarize or link to other articles on the web that are relevant to your business and/or audience.
- Allow commentary by readers on critical topics.
- Bring in "guest bloggers" who are experts in certain fields related to your organization.
- Post technological or important information updates as soon as they occur, if possible.
- Promote any new content created for your webpage.
- Add headlines from blog entries onto your main website.
- Syndicate your blog via an RSS format.
An effective NPO blog uses this format to communicate efficiently with its members. Staff post around 3-5 times daily about quick announcements on special events or multiple entries about sessions of a recent conference or activity. Using a blog, staff members can easily get information to partners and clientele within minutes.
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