Buell Riders Adventure Group (BRAG) hosted its annual Homecoming Rally in East Troy, Wis., June 2-4, 2006. Buell motorcycle owners enjoyed a weekend full of BRAG-related events including Buell Motorcycle Company factory tours, technical seminars, a free bike wash, lunch with Buell employees and a fun-filled, sunny race weekend at Road America in Elkhart Lake, Wis.
One might wonder how a rally like this could be successful in a seemingly obscure place like East Troy, Wisconsin, but the largest Harley rally in the world is, of course, in Sturgis, South Dakota. Biker rallies are all about niches and scenic locations. Sturgis and Fayetteville are able to compete with other large cities like Miami because they offer the exceptional local culture and scenery that help the rallies thrive.