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What is Crisis Management?
Home » Management » An Introduction to Crisis Management » What is Crisis Management?“Come quick! We’ve got a crisis brewing down here!” “Can’t talk now; we’re in the middle of a crisis.” “We’ve just undergone a crisis. I hope the business will survive.” Have you ever uttered, or been on the receiving end, of words such as these? If so, you know firsthand the sense of dread, hopelessness, frustration, and grief that come with the words.
Crisis management is a means of proactively preparing a company, school, organization, or family for the worst-case scenario. The process involves brainstorming potential crises, then planning how to deal with them in a way that will minimize fallout to your company. This relatively new field of management has been growing in businesses since the so-called Y2K scare, and especially since the events of September 11, 2001. Businesses now, more than ever, want to ward of the effects of crises, if the crises themselves can’t be eliminated.
Crisis management means identifying the nature of a current crisis, stepping in to minimize damage and recover from the crisis, and even working the public relations angle to prevent harm to the company’s reputation. In the case that harm can’t be prevented, a plan is in place to start rebuilding the business and the reputation.
If you haven’t already put a Crisis Management plan in place at your office, now’s the time. No forward-thinking company should be without such a plan. It could mean the difference between getting back on your feet (or staying on them to begin with) and filing for bankruptcy should a crisis strike.
A Crisis Management plan also has an added benefit. Many companies find that by going through the process of identifying potential crises and putting a plan in place, they’re more in-tune to the starts of crises when the actually do arise. And that means they’re much more speedy in responding and handling the situation correctly.
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