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How Did Hollywood Influence Costume Jewelry?
Home » Jewelry » Costume Jewelry » How Did Hollywood Influence Costume Jewelry?By the 1940s and 1950s American culture was very dominant in Europe. The influence of movie films and the prominence of film stars set the fashion in manners, make-up, hair and clothes. People wanted look alike copies of outfits and jewelry worn by screen idols. It was widely believed that Hollywood glamour would rub off on you if you had the clothes and could develop the look.
World War II in Europe halted production of fine jewelry when metals were rationed. New estate type, fine precious metal and gem jewelry was simply not available. Quality costume jewelry which was flourishing in America, became much more acceptable and was a real alternative to fine jewelry.
Because of technical advances in production methods, a huge range of styles was available from America, and since it was so popular the market became dynamic, inventive and affordable.
In the 1980s there was a huge revival of costume jewelry after the glitzy scenes from the television soap operas Dynasty and Dallas were watched by 250 million viewers in the 1980s. By the 1990s fashion had changed to wearing only tiny diamond studs or fine stud pear earrings. But by 2000, fabulous fake costume jewelry was revived again ad gained ground.
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