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Popup & Popup Blocking Overview

Home » Internet Security » Popup & Popup Blocking » Popup & Popup Blocking Overview

As you are surfing the Internet superhighway, you click on that website that looks really cool. Suddenly your screen is flooded by pop-ups from printer companies, low interest mortgage companies, and the weekly travel deals. A series of pop-ups hit you, and this can happen very often. Many sites on the Internet use the popup advertisements to get their name out there and rightfully so; they work really well. Every 14,000th popup advertisement gets clicked on. This rate is much higher than the rate for banner ads, the predecessor of the popup advertisement.

Popup advertisements are not there to simply sell products, but just get someone to come from one site to another. These popup advertisements are usually a partnership between different complementary websites, or websites that are owned by the same corporations. Popup ads are also used for companies to get e-mail addresses. Sometimes a popup advertisement does not even bring the user to the actual website, but just provides a frame for you to put your email address into. But do not think that they will use your email address responsibly all the time. Many companies that employ the use of popup advertisements may also sell your email address to others that will spam your email account. Thankfully, popup advertisements are increasingly being able to be blocked by different programs. This article will focus on some of the negatives of popup advertisements, the variations of pop ads that are out there, the different programs that can block pop ads, and the future of pop advertisements.

Next Page: What are some negatives of pop-ups?

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