Most companies use conference calls primarily to save the costs of face-to-face meetings between distant participants. Some companies spend millions and lose substantial amounts of employee work time, because they send employees to meetings that could easily be held as a conference call.
Conference calls also allow for both freedom and consistency between and within businesses. If an emergency occurs, a company could hold a conference call immediately to deal with the situation at hand. In addition, a company that has several remote offices might hold regularly scheduled conference calls to keep remote offices connected to a company’s current ideas and focus. In both cases, conference calls allow companies to avoid the prohibitive costs of face-to-face meetings.
Many companies use conference calls to gain input from more individuals or to ensure that investors receive quick and accurate information. Whereas a meeting might include only the very top people in a company, a conference call allows all interested parties to take part and offer feedback and ideas that would otherwise be overlooked. Many companies also use investor calls to pass on corporate information to investors all over the country—any investor can listen in on the call and get company news straight from the CEO or CFO. In many cases, these companies will broadcast their conference calls live on the Internet for the listening pleasure of anyone with Internet access.
One of the most overlooked advantages to a conference call is the elimination of office confusion and gossip. E-mail chains lack the conversation dynamic—thus making it hard to determine tone—and often cause problems when old e-mails are passed on too long or to the wrong individuals. Person-to-person phone calls, in comparison, often result in a
He said, she saidsyndrome at the office. But both of these problems can be avoided by holding a conference call, in which each participant clearly hears what everyone else has to say.