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How to Choose a Plasma TV

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Decide whether you want true HD or the next best thing. HD sets generally perform better than ED sets with all types of signals. They may be worth the higher cost if you're a purist who wants the best image quality. Most ED plasma sets can down-convert an HD signal to fit their lower resolution, so you can still enjoy HD programming. While it won't be true HD quality, it can be very good. Minor differences in resolution between two HD sets or two ED sets won't necessarily determine overall image quality. Other factors affect the picture, such as the way a TV converts a signal to fit the screen and its ability to render subtle shading. Note that the shiny surface of a plasma TV can produce annoying reflections, especially in brightly lit rooms. Many of these sets look best in low light.

Weigh screen size against price. If you're buying a plasma TV, an important question is how much screen you can afford. All other things being equal, the bigger the screen, the bigger the price tag, and the greater the viewing distance you need to see optimal picture quality. You'll enjoy the best viewing experience if you sit at least 6 feet away from a 42-inch HD set, and a little farther from an ED set or larger screen.

Beware of burn-in and burnout. Plasma TVs are prone to burn-in, much like CRT-based rear-projection TVs. Over time, static images from fixed items displayed for long periods (such as a video game or a stock ticker) can leave permanent ghosted impressions on-screen, so minimize the risk as much as you can.

Don't get hung up on specs. Ads touting high contrast ratios and brightness (cd/m2, or candelas per square meter) may sway you to one set or another. Don't pay much heed. Manufacturers arrive at specs differently, so they may not be comparable. Try adjusting sets in the store yourself to compare contrast and brightness.

Determine what's included when comparing prices. Most other types of TVs come with speakers and a tuner at least for standard channels. (A digital tuner for HD isn't included with any HD-ready or ED-ready set.) Some plasmas are purely monitors only, sold with no sound capabilities whatsoever; they don't include speakers or a tuner for any type of TV signal. You won't have to pay for a tuner if you'll be using a cable box or satellite receiver, which would serve as the tuner for all programming. Otherwise you'll need a set-top box to work with an antenna. You'll have to pay extra for optional speakers unless you plan to connect the set to your existing sound system.

Consider the logistics. Ads for plasma TVs may not show any wires, but you'll probably be connecting a cable box or satellite receiver and a DVD player, and possibly a VCR and audio receiver as well. You can tuck wires behind the TV if you place it on a stand. With wall-mounting, you can run the wires behind the wall or through conduits, a task that might be best handled by a professional. Often weighing 100 pounds or more, plasma TVs need adequate support and ample ventilation because of the heat they generate. Figure on $300 to $1,000 for labor, plus a few hundred dollars for mounting brackets.

Weigh the merits of an extended warranty. While extended warranties aren't worthwhile for most products, they may be for high-priced devices using new technologies. Because plasma TVs are costly items that haven't yet established a track record for reliability, check into the cost of a service plan. Find out whether in-home service is covered and whether a replacement is provided if a set can't be repaired.

RESOURCES:
WWW.FORUM.ECOUSTICS.COM
WWW.ASKMEN.COM
WWW.PLASMATVSCIENCE.ORG
WWW.CHANNELS.NETSCAPE.COM
WWW.CONSUMERREPORTS.ORG
WWW.USNEWS.COM
WWW.TVAUTHORITY.COM

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