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More Circuit City news
Home » Home Theater » Blog » More Circuit City newsContinuing in their "let's jump on the home theater bandwagon" thing:
The No. 2 CE chain is currently offering custom installation services in-house in 13 markets and contracts with third-party providers outside those areas, Schoonover noted. He said the company is also honing its home installation skills and labor model at its two laboratory stores in Boston and South Florida, and that the category represents one of the company's largest investments of R&D dollars.
Schoonover said that offering "high quality installation at affordable prices" is especially important as consumers move to DTV in advance of the analog cutoff.
The home installation strategy is separate and apart from Circuit City's PC services program, which presently functions under the brand name IQ Crew. Tech support is currently available in-store throughout the chain, and in-home services are offered in 20 markets. The company also offers an online remote IT service provided by a third party.
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