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Best Buy's Magnolia

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Here's a new bit on the much-discussed Best Buy home theater project.

Best Buy will begin bringing elements of its Magnolia Home Theater showrooms to the selling floors of its flagship stores.

According to senior executives, the company will employ a total solution selling approach to large screen TVs that is expected to boost attachment sales of audio products and home installation services.

President/COO Brian Dunn, speaking to investors during a conference call this morning, said the enhancement was prompted by store-level employees who perceived sales opportunities for complete home theater systems and services beyond Best Buy's targeted upscale demographic, and outside the walls of the in-store Magnolia shops.

Home theater purists are still rolling their eyes. Best Buy is a place that screams relative incompetence along with convenience, so don't expect anyone save a dilettante to ask them to install their home theater.

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