New site launch

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Announcing the recent launch of NORDICetc.com – Scandinavian design home décor online. Founders Petra King and Mats Olsson, two Swedes transplanted to Miami, found it difficult to find well designed Scandinavian household goods at reasonable prices. Both had previous careers in multinational corporations and decided to set up NORDICetc.com, importing unique, affordable Scandinavian goods.

“We both have a passion for interior design and we missed the extensive selection available in Sweden. Our objective was to find boutique design companies producing high quality products that hadn’t yet reached the US market,” says Petra King, one of the two founders. “Scandinavia is filled with contemporary household goods that everyone can afford and we were surprised to discover how traditional and expensive things were here in comparison.”

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