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Depot to the Decor
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The dark wood dining room table is set with black-and-white dishes, crisp white napkins and bulbous wine goblets. The six curvy arms of the glass chandelier overhead are topped by mini lamp shades. Silk-like curtains brush the floor on a nearby window. It's a scene familiar to any loyal Pottery Barn customer.
But this catalog page isn't from Pottery Barn. It's a vignette from a Home Depot Direct catalog mailed this summer, and it's one of the many ways the giant home improvement retailer is trying to soften its image and cozy up to affluent female shoppers.
It's interesting that they present this as Home Depot's effort to court the female demographic. Though nothing was really gender-specific before, it goes without saying that the store chain marketed itself as a nitty-gritty construction and equipment outlet. I wonder what it's going to be like now with an aisle of curtains and doilies and decorative shit.
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