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Why should I determine my company�s vision?

Home » Executive Coaching » Vision Casting » Why should I determine my company�s vision?

As mentioned above, we could (and many, many people have!) written books upon books on creating your company�s vision or vision statement, as some call it. It�s a long, time-consuming process, but one that�s well worth the results. Determining a vision is the difference between meandering through life and setting a goal or guiding statement to give you clear direction.

For example, when visiting a foreign city, you can just hop in a car, drive until you find things of interest, and stop for a visit�then start the process again. Or, you could find out what things of interest exist in the area, map them out, then start your journey. Knowing where you want to go and how to get there, in this instance, will save you time, money, and stress�and get you to see more interesting things than you could ever find on your own.

The same idea holds true for creating or determining a vision for your company. You could just wander from one thing to the next, hoping good things happen for the company, but knowing that lots of your excursions will be duds. Or you can figure out what you really want for your company�the key areas of interest, if you will�then map out a plan to get there, thereby excluding the time and money wasters and giving everyone a goal to strive for.

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