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What is Vision Casting?

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To catch a fish, you have to cast your line into the water in such a way as to attract the fish. To succeed in business, you have to cast your vision of the future far and wide in such a way as to attract, train, and retain employees who will see your vision to completion. Vision Casting, as it�s called, means making your idea of your company, department, or project known. And it works best when you cast your vision in a way that motivates, inspires, and encourages your employees; in other words, you need them to catch your vision and really believe in it, too.

Effectively leading a company or even a team starts with creating a vision for your company. (There are entire books, recordings, seminars, and courses written on creating a vision or mission statement. Once you�ve got that down, it�s time to cast that vision out to your sea of employees.)

The process isn�t necessarily easy, but it is necessary. In short, to cast your vision you�ll want to share your vision with those responsible for seeing it through; plan the best strategy for implementation; nurture your vision; and be persistent. A vision that is inspiring, believable, and personal will yield the best results, because these are the traits that inspire others to buy into your vision.

Next Page: Why should I determine my company�s vision?

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