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How do I make people aware of our company’s Vision Casting?
Home » Executive Coaching » Vision Casting » How do I make people aware of our company’s Vision Casting?How do I make people aware of our company’s Vision Casting?
Common research has found that before a person will act on a given message, they need to hear that message a minimum of seven times, on average. Just stating your Vision Statement once and expecting everyone to live it and breathe it in everything they do isn’t enough. To make people really hear what you’re saying, you need to make the message:
- Audible. Set up a meeting with your stakeholders, first, to share the final draft of your Vision Statement. At this point, they’ve hopefully had plenty of time to offer feedback and make their desires known. But formally presenting it to them is a good way to share the company’s new vision. Then meet with employees to explain the vision firsthand. Use examples, tell stories, and read the statement a few times so they can hear it coming from the leaders’ mouths.
- Visual. Print the Vision Statement in a variety of places. Hand out copies to everyone, put it on your bulletin boards in the office, make it the first thing employees sees when they log onto their computers in the morning, print it on internal stationery—whatever it takes to make the vision known and seen on a daily basis.
- Cerebral. When speaking to stakeholders and employees about your company’s vision, appeal to their intellect. Give examples and concrete data to back up your vision of the future. Why do you think your company should move in this direction? What proof do you have of why other potential ways won’t work? What information will make your vision make sense to your stakeholders and employees? Use it!
- Emotional. Even when the brain buys in, sometimes emotions block a true understanding. A good Vision Statement is incredibly motivational, but only if your employees are on board. Presenting the statement in an inclusive way, not as an edict from above, will help them feel more comfortable. Tap into their emotions for the company’s services and products and the way they help other people (customers, clients, end users, benefactors, etc.) Emotions are the surest way to fire people up; just make sure they’re fired up for the company!
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