Because goals keep you focused. For example, if you come to work Monday morning knowing you have a presentation to prepare for Wednesday’s company meeting, you know exactly where need to spend your time for the next two days. If people swing by to talk, ask your help on another project, or want to call brainstorming meetings that really can wait, you know where your priorities lie and can more easily say no to other distractions.
Goals also give you something by which to measure your success. If you never set goals for yourself, how will you know when you’ve succeeded or “arrived”? In short, you wouldn’t. You’d just keep plodding away each day, never knowing where you want to be or when you get there.
But setting a goal gives you something to strive for, and gives you a chance to put a checkmark next to the item on your list once you’ve accomplished it. And there is a measure of pride in saying you’ve done what you set out to do. You see progress, are motivated to keep going, set new goals, and keep working. But without goals, you never feel that wonderful sense of accomplishment that motivates you to press ahead.
Goal setting is important for several reasons. First, it helps you decide what is important for you to achieve in life, or for your company to achieve in a broader scale. Second, goals help you see what’s important and what is mere clutter in your life. Two paths offered? Of course, with a goal you’ll choose the one that more clearly leads to the accomplishment of your goal. Without a goal, you’d never know which path offers the best option. Third, goals are mere motivation. Motivation to get up each day, motivation to get moving and get something done, and motivation to work hard for what you want. Lastly, goals give you the great sense of satisfaction once achieved, no matter the size or shape of those goals. And they teach you lessons in perseverance, persistence, and success.