Is one group responsible for Product Development within a given business?

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Typically, no. Due to the complex and varied nature of Product Development, such as generating a concept, engineering and commercialization (marketing and promotion), various groups normally come together for Product Development, which results in a team project where specific groups or individuals within the group are appointed tasks within their area or expertise.

These individual groups and the project as a whole are monitored by management in order to maintain proper use of resources and time.

Next Page: What exactly is a concept in terms of Product Development and how can one go from idea to commercial product?

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