Related Sponsors

Traffic Log Analysis Overview

Home » Ecommerce » Traffic Log Analysis » Traffic Log Analysis Overview

If you have a website you want to know who is visiting it on a daily, weekly, or monthly basis. You would like to know some stats on your visitors like what browser they use, what part of the site they go to the most, and more. In order to know this you have to keep track of this information in a log. Unless you host your own domains and have your own logs, no doubt you have a service provider who takes care of this for you. In this case he provides what is known as traffic log analysis. Traffic log analysis is important for several reasons as you will see as you read further in this article. For now you need to know this regarding what these logs tell you:

• Popular pages: By looking at your logs you can tell what pages are the most popular. This way you can examine the content to see why this page gets more hits than the other pages. Overall, this will help you better shape and design your website.
• Where your visitors come from: It would be good to know where your visitors are coming from so you can keep track of it for marketing purposes. If you know where the traffic is coming from mostly, you can gear your promotions in this area where marketing will do the most good.
• The least looked at pages: By examining the least visited page(s) and comparing the content to the most visited page will give you a guide to follow to determine what changes you may need to make to boost your hits on this or these pages.
• Operating systems: If you know what operating system and what browser they are using most often, you can gear future products (if you sell products) to that type of operating system and browser. This way you can satisfy and gain more customers. This way you can sell more products raising your profit margin too boot.
• Search engine spiders: Logs can also let you know when search engine spiders visit your site. This way you’ll have a time frame so if you wanted to update your site you will know when to do it so your site can be indexed appropriately with the new changes.

Next Page: How useful are Traffic Logs?

Related Traffic Log Analysis Articles