Companies that Use Contextual Advertising

By reading the above you know what contextual advertising is and how it works. If you want to investigate companies that use contextual advertising, see how they use it, and what ways they use it, here is a list of the methods that are used and the companies that run the programs:

 

·        AdSense: This is no doubt one of the best methods of using contextual advertising on the Internet. Many businesses use this method because it works. Many businesses hold claim that they actually make money using this method. It is easy to get into it. It is fast to start and simple to use. If you want to check this out and see if it can work for you go to https://www.google.com/adsense/ and take the quick tour.

·        Content Match: Here is another system used by advertisers to draw traffic to websites. Overture runs this program. You can sign up for a sponsored search or do local advertising. The choice is yours. They do guarantee clicks. The only thing is you pay per click. But you can reach millions of users everyday with this system, because they place only relevant ads based on keywords you select ahead of time, and based on ads you create in their system. To look into this method to see if it is right for you just go to http://searchmarketing.yahoo.com/index.php?mkt=us

·        FindWhat: FindWhat has just become Miva, so don’t get confused by the label. They are still the largest performance marketing network around. They will help you reach customers that have what you offer. They help you design ads that will cater to your site and what you are selling. They also provide tools to help you. Stop by and check out what they have to offer today. Here is where to go - http://www.miva.com/us/

·        Kanoodle: Here is one site you may have heard of. They are the leader in targeted sponsored links and will ensure that your customers will connect to your site by well written and displayed contextual ads. They make sure to put your ads on the best website that receive the most traffic. This way you get maximum exposure and traffic. They will play your ads on site such as USAToday, Fox, TheStreet, Associated Press, PGA, The Wall Street Journal, CBS Radio, NASCAR, MSN, and more. To check them out and see what they can offer you go here - http://www.kanoodle.com/.

 

These are just some of the sites that use contextual advertising. News and publishers may use them as well to draw traffic to their sites. This way they can get viewers to the site with the idea that the viewer will subscribe to their newsletters. Whatever reason you decide to use contextual sites for, make sure the site is top notch. If the content is not up to par or is mediocre, visitors will just click away and complain about your site to others. When this happens you lose the trust of your visitors and perhaps future visitors as well. Plus these visitors can complain to the originator of the ads, forcing the company to pull your ads. So before you start into it, make sure you have content that is worth something to the visitor.