Could there possibly be a better kitchen utensil in the world. Granted, it is probably debatable whether or not a coffee mug is a kitchen utensil, but there is certainly no discounting the coffee mug’s universal appeal. Is there life without coffee mugs? For millions of Americans the morning begins with a coffee mug filled with tea, coffee, or some other concoction. Coffee mugs are personalized, institutionalized, and super-sized. Our culture uses coffee mugs for more than sipping coffee, we use them for comfort.
The coffee mug has become a cultural icon, embodying our identities, shortcomings, and favorite vacation spots. The logic is understandable behind the multifaceted marketing campaigns of coffee mugs. If most of America, and even the world, use a mug every morning, it makes sense to use them as miniature billboards to get a message across.