Panamanian specialty coffee smashes world price record

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Geishas are famous for being shy and retiring, but in Panama they are breaking world records and even putting Brazilian beauties in the shade.

A Panamanian specialty coffee, a rare variety of the geisha plant strain, sold for a record-breaking $50.25 (U.S.) a pound in an on-line auction hosted by the Specialty Coffee Association of America late Tuesday.

At over 50 times the price of standard beans, the geisha beat the previous on-line record price of $49.75 a pound, held by a Brazilian bean.

Specialty coffee auctions gained popularity after a global slump, when prices paid on the benchmark New York "C" contract didn't cover production costs and many farmers focused on higher-quality beans for gourmet consumers that could sell at a premium price.



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