Tadesse Meskela Gudeta didn't taste to choose, when he sniffed and sipped coffee Thursday at Starbucks. He was already convinced that nothing compares with Africa's rare tastes and flavors even before trying out coffees from Latin America and the Asia-Pacific region.
It was his third time tasting coffees since the Starbucks event began a few days ago. Born 49 years ago and raised on a farm before studying cooperatives, Tadesse, general manager of Oromia Coffee Farmers Cooperative Union in Addis Ababa, Ethiopia, has also done coffee tasting in Europe and Africa.
"If it comes to quality, African coffees taste better," Tadesse said just before Thursday's tasting session. "This isn't a marketing statement. I've tasted coffees from all over."