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Caffeinated Persuation

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In work likely to be lapped up by lawyers, politicians and advertisers, researchers have discovered that a morning dose of caffeine can work wonders to drive home a persuasive message.

UQ researcher Pearl Martin, who is looking into the effects of caffeine, gave the equivalent of two cups of coffee to students who agreed with voluntary euthanasia. After waiting 40 minutes to let the caffeine enter the bloodstream, the undergraduates were presented with strong arguments against euthanasia.


Remind me to bring coffee to the bars tonight. Coffee + beer = a very persuasive argument in favor of my virility.



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