When you envision business networking, you might think of hotel ballrooms filled with men and women in stylish business suits, sipping on cocktails and passing out business cards. That is one form of networking, but in fact, networking can – and should – be much more than that.
Simply put, networking is the process of making connections among people. This can happen at a business mixer in a hotel ballroom, but it also can happen in the supermarket, at a sporting event, at a family reunion, or on the Internet. The concept of business networking implies being intentional about expanding beyond your own personal network to connect with other people’s networks. In so doing, you can learn about new opportunities for your business, potential employees for your business, and possible future opportunities that could advance your career.