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Why is creativity important to my business?
Home » Careers » Creativity » Why is creativity important to my business?Posted by Your Guide on October 5, 2005 10:00 AM
According to an American Management Association survey of CEOs, the top requirement for survival in the 21st century is the practice of creativity and innovation. In sharp contrast, however, only six percent of these CEOs believed their company was doing a “great job” in the areas of creativity and innovation.
These CEOs came from many different kinds of companies, which indicates that creativity is important across the board. All businesses have challenges, and they need creative solutions to those challenges. Businesses that want to grow have to think creatively in order to adapt their current philosophy and operations to a widening audience.
Creativity can have profound impacts on the bottom line of a corporation. Coca-Cola, for example, had the creative idea of bottling its drink, and thus, you can now buy its product around the world and it is a multi-billion dollar corporation. Creative thinking turns untapped sectors of the market into loyal customers. Corporate competition is also based on creativity—who can come up with the best solution to a problem?
Creativity will have different impacts on different types of businesses. Creativity has obvious implications in advertising and sales, but it is also important in other fields. How can a trucking company reduce its fuel costs? How can an attorney win a case? How can a football coach defeat the defending champion? How can a start-up business get its name out to prospective clients? How can any business reduce costs and increase profits? The infinite number of possible solutions rewards the creative thinker, and creativity, then, becomes the difference between flourishing and languishing.
In addition, creativity stimulates the mind and energy of employees. Employees are more likely to get behind an idea that they had a hand in crafting, or in an idea in which there is some element of the unknown. Employees will learn to look at problems in new ways and may begin to think creatively about even the smallest aspects of their jobs.
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