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This spring will see an unprecedented marketing campaign by the National Marine Manufacturers Association to promote the benefits of recreational boating and boat ownership.

Beginning in April, the NMMA will launch the "Grow Boating" campaign - including direct mail, national advertising buys, and other initiatives aimed at millions of potential American boaters.

Crucial to the campaign is Yamaha - one of the biggest marine product brands around. Yamaha has contributed hundreds of thousands of dollars to the Grow Boating blitz in an effort to support the ownership of their boats by American families. Yamaha WaterCraft Group is one of the few marine companies in the industry to have double-digit growth.

To meet the needs of newcomers in the boating game, Yamaha is offering brand new, fully featured, family watercrafts starting around $7,000.

The campaign is making an already popular recreation for many Americans more affordable than ever: 65 million Americans already report that they go boating annually and 28 million more report that they own personal watercraft.

“We have been engaged in promoting boating as a great family activity for a number of years now and we are gratified to see the entire boating industry joining us in this endeavor,” said Mark Speaks, President of Yamaha WaterCraft. “There is plenty of evidence indicating that families that boat together are healthier, happier and more successful. Any parent that has been boating with their family understands what a great way this is to renew the ties that bind the family together.”

Yamaha WaterCraft Group is one of the few companies in the boating industry enjoying double-digit growth and is a major voice behind the industry’s Grow Boating campaign. To meet the needs of new entrants to the boating lifestyle, Yamaha offers brand new, fully featured, family watercraft starting around $7,000.

According to federal studies looking at U.S. recreational trends, 65 million Americans reported that they go boating annually and 28 million Americans reported that they ride personal watercraft.

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