Vodcasting first became popular in the Netherlands, as more than 60% of the Dutch people have access to broadband Internet service of 1 Mbit/s or faster, thus giving them a larger audience with the potential of desiring the video on demand type of service. In addition to this, vodcasting was developed by the Dutch streaming specialist at vodcast.nl and "video blogging" began to be promoted by xolo.tv in Amsterdam.
Soon after this, Asia entered the fray with a Philippine based "infotainment" program referred to as HIT.