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What kinds of surveys are available, and how do I choose one?
Home » Assessment » Employee Satisfaction Surveys » What kinds of surveys are available, and how do I choose one?There are several ways to administer an employee satisfaction survey. The one for you depends on several factors. Here’s a run-down of the survey types, their benefits, and other factors to help you decide.
Online.
Do most of your survey respondents have easy access to the Internet? And are they computer-savvy enough to feel comfortable going online to answer questions? The easier you make the process, the better your results, and the more people you’ll hear from in the end. If you frustrate them in getting to the survey, they’re probably going to answer the rest of your questions more harshly.
That said, the online method is popular with computer-savvy employees because they feel it gives them more anonymity, and it’s usually quick and easy. If you send an e-mail invitation to take the survey, and include a direct link, you’ll likely get a better response.
Pen-and-paper.
If your employees aren’t comfortable or don’t have easy access to the Internet, then a pen-and-paper survey might work best. This means either you or a third-party research company will distribute and collect a survey, and ask respondents to complete it and return it to a drop box by a certain date.
The downside of paper surveys: Employees might lose the sheet of paper or more easily forget to complete it. Also, they might fear you’ll recognize their handwriting, which is where a third-party company makes for better results.
Mixed methodology.
Some research companies combine online and pen-and-paper surveys to give a broader opportunity for employees to respond. For instance, front-office workers might have more ready access to the Internet. Employees in stockrooms or on the road probably don’t, so if you give everyone a chance to respond with the method of their choice, you’ll have a better chance of getting a response from everyone. Just make sure you work with your research firm or in-house survey administrator to ensure that employees don’t answer the survey twice, using each method—and throwing off your results!
Related Employee Satisfaction Surveys Articles
- What is an Employee Satisfaction Survey?
- What should I include in an Employee Satisfaction Survey?
- What factors does the Employee Satisfaction Survey cover?
- Should I administer the survey myself, or outsource it?
- What kinds of surveys are available, and how do I choose one?
- What can I do with the results of the Employee Satisfaction Survey?