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TV shopping channel buys into arts and crafts market for £1.5m

Home » Arts & Crafts » Blog » TV shopping channel buys into arts and crafts market for £1.5m

A growing market for arts and crafts has prompted the home shopping channel Ideal Shopping Direct to make its first acquisition.

The group, which operates channels on Sky, Freeview and cable television, has agreed to buy Superstore TV, a craft sourcing and wholesale business, for £1.5m.

Superstore sources items for hobbies including card making, stamping and scrapbooking from China. Although it was loss-making in 2005, it is expected to make a profit this year.

Andrew Fryatt, chief executive of Ideal Shopping Direct, said: "The total craft market is worth around £2bn and card and paper is about a quarter of that.



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