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Where Should I Place My Advertisement to Reach the Target Audience?
Home » Advertising & Marketing » Print Advertising » Where Should I Place My Advertisement to Reach the Target Audience?Posted by Your Guide on October 31, 2005 8:42 PM
The point of all print advertising is to spread the word. The more people who are aware of your business, the better the chance they will call you when they need your service. To spread the word, you need to know who you want to reach and how best to reach them.
Sending 2,000 coupons for your new skate park to the local retirement home is probably going to end with a disappointing result. However, placing those coupons in places where teens hang out will spread the word quickly. Because teens don’t just go places, they also use computers in numbers adults can’t fathom. So when you want to spread the word to a teen, make sure it’s posted in cyberspace, both on your website and also in your email address.
Because you want the word to spread quickly, you want your message to be easy to remember and right to the point. Fun, hanging out with friends, or maybe joining a team is the point so say that first. You want the word to spread that a skate park is out there, close to where they live and go to school, and that it’s fun.
No one has an unlimited advertising budget, so use your money wisely, but don’t be afraid to branch out to groups you might not think of at first. Don’t just assume the senior center in your community isn’t interested in learning to belly dance, let them know you’re opening classes just for seniors and you might be surprised to see who signs up.
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