How do Media Buyers work?

Media Buyers are hired by companies or business, large or small, to act as consultants on promoting and advertising products or services. A Media Buyer is trained to know the best and most efficient ways to reach a target audience at the lowest possible price to the company or business that hired them. For example, a business want to advertise a new service they are offering to people over the age of fifty. The business decides to hire a Media Buyer. The Media Buyer would then consult and talk with the business on deciding the best way to promote the service, whether magazine ads or radio spots would be best. Once a mutual decision has been reached, the Media Buyer would then go out and research to find the best place in which to promote the service within the previously decided upon types of media. After a place has been found, the Media Buyer would then buy the time or space, conditional on the type of media decided upon by the business, at the lowest possible price for business involved. The job of a Media Buyer is multi-faceted, so in order to become a Media Buyer, one must be very well-rounded and skilled in many different areas, such as verbal and written communication and organization.