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How do I find a good Mailing List Broker?
Home » Advertising & Marketing » Mailing List Brokers » How do I find a good Mailing List Broker?Posted by Your Guide on November 16, 2005 1:36 PM
While the internet can be a great resource, the best way to find a broker is still through referrals. Perhaps the best recommendation is to get out there and beat the pavement. Start by contacting your local chapter of the Direct Marketing Association (DMA) or the American Marketing Association (AMA). You should also contact colleagues as well as other businesses to find out if they use a particular broker. Attending lunch meetings of local DMA or AMA chapters is a great way to rub elbows with people who can give you the best recommendations.
Another way to find a mailing list broker is in the Yellow Pages or local business journals. Your local library reference desk can help you find these publications. Because they are trade journals, they have a free circulation, meaning you can easily gain access to them. You can also be put on their mailing lists to receive their weekly or monthly issues. These publications – such as DM News – are read industry-wide and contain many advertisements for both list brokers and list managers.
As previously mentioned, the internet can also be a good source to begin your list brokerage search. One quick search on Google for “mailing list broker” brings up more than a million matches. While having a few different options can be a good thing, having more than a million is typically not a good thing. Still, there are places on the internet where you can find good leads. Many industry publications now have websites where past articles as well as links to local direct marketers can be found.
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