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What are the benefits of using an Infomercial?

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Posted by Your Guide on October 16, 2005 2:09 PM

Today, more and more companies are using the infomercial to sell their product. But the question is, are they effective? If used for the right kinds of products, many have found the answer to be yes. There are many benefits to using an infomercial to promote a product, and some examples are as follows:


  • They return a fast profit. When done correctly, no other paid advertising medium can provide the return on an investment as fast as an infomercial.
  • They reach new audiences. When a company airs an infomercial, they are able to return a vast source of new customers. Infomercials are aired throughout the day, and are long enough that any channel surfer could stumble across it. If the infomercial is made effectively, it will have the consumer hooked into buying the product immediately.
  • They motivate consumers to tell others. When a consumer watches an infomercial and is persuaded to purchase the product, he or she will usually tell their friends about it. This especially occurs on infomercials that give free offers for people who recommend the products to their peers.
  • They make products easily available. An infomercial is designed so that the consumer can pick up the phone and order the product from the comfort of their home. This easy access to a product often serves as a persuasive technique all on its own.
  • They encourage consumers to act. Most infomercials give special offers to consumers who purchase the product within a certain time period after the ad has ran. Although this gives a consumer little time to think about their purchase, it encourages the great phenomenon known as the impulse-buy. This kind of buying drives up the profit of the product.



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