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How do I put a Focus Group together?
Home » Advertising & Marketing » Focus Groups » How do I put a Focus Group together?Posted by Your Guide on December 2, 2005 12:06 PM
An ideal focus group is made up of six to ten people who have similar interests or experiences. The commonalities between the people will allow for a more productive discussion as well as allow the discussion to flow more easily. For example, if discussing the issue of gun control, it would be wise to have several groups, those supporting the idea of gun control and those opposed to the idea of gun control. If people with opposing views were placed in the same focus group, there could be two extreme situations. Either the discussion could easily get out of control or neither party would feel comfortable enough to voice their opinion, therefore, defeating the purpose of the focus group. Also, people who already know each other or connected through their employment (i.e. a supervisor and his/her employee’s) should not be placed in the same focus groups. People are more apt to open up and share in a group of people they don’t know and probably will never see again.
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