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How can I improve my company’s customer service?

Home » Advertising & Marketing » Customer Service » How can I improve my company’s customer service?
Posted by Your Guide on October 13, 2005 12:12 PM

A Wall Street Journal survey reported that only five percent of consumers felt that suppliers were listening to them and striving to do their best. In other words, the overwhelming majority of companies need to improve their customer service. Try some of these strategies:


  • Solicit customer feedback: Who better to ask for customer information than the customers themselves? Through informal questions or more formal surveys, ask customers what they expect or want from your company, as well as what they think of your current customer service.
  • Offer training: Many companies or freelance trainers offer training specifically geared to the area of customer service. These training seminars offer in-depth teaching and how-to practical tips for customer service.
  • Take advantage of new technology: Technological tools such as caller ID that automatically brings up a customer’s information on a computer or customer-friendly voice mail can streamline a customer’s experience.
  • Reward good customer service: If someone in your company receives a compliment from a company, promote it at your workplace. Create incentives for employees who consistently go above and beyond in helping customers.
  • Model good customer service: Regardless of what you tell them, subordinates will likely practice the kind of customer service you model. Don’t talk badly about customers behind their backs but rather, demonstrate to employees through your actions and words how to serve.

Improved customer service is perhaps the easiest and cheapest way to improve your business’s reputation and profits. Show customers you value them, and they will value your business.



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