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What are the Benefits of Catalog Printing to a Business?
Home » Advertising & Marketing » Catalog Printing » What are the Benefits of Catalog Printing to a Business?Posted by Your Guide on January 17, 2006 10:30 PM
General merchandise catalogs have become less popular, but research shows that even internet businesses can increase sales by mailing a print catalog to its current and potential customers. Statistically, internet shoppers who have received a print catalog spend twice as much at the online sales site as shoppers who have not. Every business knows that the lower your costs, the higher your profits can be. Catalogs are much more affordable than a sales staff, a storefront, and advertising, so businesses with little startup cash can begin by making catalogs and fliers with special offers available to potential customers.
Many established businesses offer small catalogs to highlight sales and special promotions. Many even produce slick magazine/catalog blends that offer the reading material of a fashion magazine with the advertising of a sales brochure, calling them “catazines.” But the main function of catalog printing is to remind customers that they are important to you and to your business. They are a reminder that you exist to serve them and meet their shopping needs.
Holiday catalogs make up a large portion of home-shopping options, and since catalogs have the advantage of being available 24 hours a day, customers can wear their bathrobes and slippers while they shop. Shoppers can call a toll-free number or log on to the internet to finalize their selections. This is a very nice alternative to driving to the overcrowded mall in bad weather, only to find that the item you hoped for is nowhere to be found.
In addition to convenience, print catalogs make unique and unusual items available to the masses who, without the catalog, might not realize those products are available. Since retail outlets do not often risk selling unproven products, catalogs give small businesses an opportunity to create a documented sales record for a new item.
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