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How Can Catalog Printing Help Jump-Start New Businesses?

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Posted by Your Guide on January 17, 2006 10:32 PM

Just as professionally printed business cards and owning and using a business credit card can add legitimacy to new businesses, catalog printing gives the impression of stability and trustworthiness to potential customers. The key is to control costs by printing a small run of professional catalogs, which will be mailed, to a small group of potential customers. As sales increase, larger and larger quantities of catalogs can be mailed, increasing sales even more.


If your cash flow does not allow for full-color catalog printing, start by mailing postcards highlighting a specific sale or special event. Use the postcard as a coupon to draw customers into the store. When they bring their postcard in, the retailer has their name and address as a proven customer to whom they can target future mailings. Eventually, the size and quality of the mailings can work up from postcards to full-color catalogs.


There was a time when catalog printing produced mega mail order outlets that began at an entrepreneur’s dining table, but with the ferocity of competition in today’s market, the chances of this recurring are slim. Beginning small and working up is the best way to take advantage of catalog printing and the sales possibilities it can bring. Nevertheless, if mail order business is just one of the many ways a retailer stays in touch with its customers, catalog printing can be the mainstay that keeps the store in touch with customers all year long. Seasonal businesses often use catalog printing to maintain contact with customers in the off-season by offering special discounts and pre- or post-season sales.



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