Business cards, business stationary and business letterheads are the business’ identity. They should contain useful information to the client that is not too lengthy, but rather precise and informative. It is very important to include the essentials necessary to the people receiving the information.
It is vital for the business cards, business stationary, and business letterheads to contain your name, your title, the company name, the company address, phone number(s), e-mail address, and website. These are important on the basis of how the clients will be able to contact and locate your services. Also, rather than having a paragraph of information, the client will appreciate the quick access to contact your business.
Additionally, though it is not imperative, it can always be good to have either a company logo, your photograph, or a graphic of some sort on the business cards, business stationary, and business letterheads. The resources you are giving out can be more useful if there is an image representing you and your business, mainly because it helps the contact remember you and your company every time they see the card, stationary, or letterhead. Often times, graphics or photographs can communicate for your business better than words, depending on the client.
Also, a recommended option is the use of color, rather than black and white, to make the business item stand out from the rest. Another useful option is using your business resources as a coupon. By advertising a good deal, if applicable to your business, it will attract more consumers and clients to try the company.