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"New" Marketing

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Posted by Your Guide on May 10, 2006 8:23 PM

The woman famed for projecting a naked Gail Porter onto the Houses of Parliament has urged Welsh businesses to become daring in the promotion of their goods and services.

Anna Carlos, whose London company Cunning recently dropped a 15-tonne cookie into Trafalgar Square, was speaking to entrepreneurs at Cardiff University's Innovation Network.

One of Britain's pioneers of guerrilla marketing techniques, she said, 'Marketers have got to change the way they approach marketing in terms of advertising. People talk about television advertising being dead.

Hey, if this "daring" kind of marketing involves projecting naked people onto buildings, I'm all aboard.



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